twenty-years
1 year to get started.
2 years to experiment.
3 years to go for it.
4 years to excel.
5 years to build a team.
2 years to experiment.
3 years to go for it.
4 years to excel.
5 years to build a team.
6 years to shape a community.
7 years to celebrate our diversity.
8 years to reinvent ourselves.
9 years to reaffirm our identity.
10 years to have fun.
7 years to celebrate our diversity.
8 years to reinvent ourselves.
9 years to reaffirm our identity.
10 years to have fun.
16 years to unite our talents.
17 years to last.
18 years to grow up.
19 years to dress kids and adults.
20 years to celebrate and still the same drive.
17 years to last.
18 years to grow up.
19 years to dress kids and adults.
20 years to celebrate and still the same drive.
Happy Birthday AMV !
Michaël Azoulay, founder and CEO of American Vintage
20 years is something to celebrate, don’t you think?
4 months. 7 destinations. 1 director. 20 years of stories. 1 brand-new documentary.
For nearly four months, German film-maker
Nicholai Fischer followed our founder and CEO
Michaël Azoulay on a journey through France and around the world.
In Marseilles, Signes, Paris, Los Angeles, Antwerp, London and Brussels, they went to meet the American Vintage stars.
What's in the video?
In Marseilles, Signes, Paris, Los Angeles, Antwerp, London and Brussels, they went to meet the American Vintage stars.
What's in the video?
- The company’s origins in Marseille.
- The very first offices.
- Iconic stores.
- Key moments.
- A trip to the United States.
- Lots of emotion.
AMV would like to thank
Albert Dahan, Artem Sahakyab, Briac Pinault, Coralie Visioli, Céline Jeandaine,
Eva Feldges, Gary Avagyan, Jacques Lévy, Jean-Christophe Varesano,
Johanna Sebag, Johanna Azoulay, Jenny Lazzarelli, Keith Ho, Laëtitia Guerini,
Michel Attias, Sandrine Attali, Serge Azoulay, Valère Chauvin and Yvan Pluskwa
for their enthusiastic participation in this project.
20 Years ago...
… YouTube was born, Zadie Smith published her iconic book "On Beauty", the first episode of The Office US was broadcast and... Michaël Azoulay launched American Vintage
A lot has happened in the last 20 years
as illustrated by these 20 dates, events and milestones that have marked the pages in AMV’s story.
A lot has happened in the last 20 years
as illustrated by these 20 dates, events and milestones that have marked the pages in AMV’s story.
Click on the year of your choice to learn more.
A BRAND-NEW BIRTHDAY COLLECTION
In 2025, American Vintage is presenting a unique collection to celebrate its birthday in style.
What is it like?
A unisex, maximalist collection with patches and logos on the fabrics that make up our DNA. Branded ecru denim, oversized blazers, mega t-shirts and maxi puffer jackets come in colours ranging from gentle (blue, celadon, butter, pastel pink) to deep (midnight blue, burgundy, brown, khaki) to vibrant (grass green).
« We've explored, we've experimented, we've pushed products to the limit to create something new
A bit like a series of collector's items.»
A bit like a series of collector's items.»
— The American Vintage style team
To immortalise its 20 YEARS collection,
AMV called on two celebrated artists who have been working with the brand for many years. Photography by Julia Champeau, video by Thomas Lachambre.
AMV called on two celebrated artists who have been working with the brand for many years. Photography by Julia Champeau, video by Thomas Lachambre.
A WHOLE YEAR TO CELEBRATE
This year, we've chosen 6 cities to celebrate our 20th birthday.
In Paris, London, Amsterdam, Los Angeles, Shanghai and Marseille, immersive
and original experiences will celebrate the AMV lifestyle with great parties.
In Paris, London, Amsterdam, Los Angeles, Shanghai and Marseille, immersive
and original experiences will celebrate the AMV lifestyle with great parties.
And to celebrate all year round all over the world, there's plenty of events waiting for you in AMV stores. 20 YEARS cafés, balloons and very special cakes, AMV’s 20th Birthday Newsletter, surprises and gifts all year long to celebrate. The festivities will also continue online with competitions social media
AMV & YOU
Because you are our best ambassadors, you have a very important place in our hearts. The AMV team has compiled your first memories with the brand and your favourite anecdotes.
From you to us: happy birthday!
FIND OUT MORE: MICHAËL AZOULAY OPENS UP (ALSO) IN THE AMV NEWSLETTER
READ HERE
